Peter founded the company in 2006 and now has more than 30 years experience in the leisure and travel industries. Now with over 15 years of consulting at Director and Chief Commercial Officer level he has worked with in excess of 50 companies, several who have retained his services from the beginning, ETB now generates over €100m annually for its client portfolio. Peter's main experience is front line brand representation, global team business development and travel technology sales/consultancy. 

Ole has over 20 years experience in B2B and B2C travel, specialising in group travel - MICE, leisure and corporate events on a global level. Ole now consults in Business Development, Hotel Contracting and Technology for OTA ‘s Wholesalers and Tour Operators.

Ole, originally from Denmark has been based in Mallorca a 17 years, after having lived in Thailand and South Africa. He is fluent in 5 different languages. Ole also has his own consultancy business which partners with ETB, - Wanderlust Consulting.

Bert is a Management Professional with an extensive and consistent record of outstanding successes in new business development and turnaround operations. He has a strong background in coordinating high growth organisations worldwide with global brands. Comprehensive knowledge in sales & marketing, contracting and product development. Bert both leads and works within teams with excellent negotiating- and communication skills. He is a German-American dual national.

Nathalie has over 25 years’ experience in international and domestic business development for several major Global Distribution companies, developing new market initiatives & sales strategies and managing their large partnerships and accounts.  She is a senior negotiator and has been involved in consultancy for technology providers, OTA ‘s , Wholesale and Tour Operators,  Channel managers , global distribution B2B and B2C companies Originally from Belgium Nathalie now has resided in the US for over 20 years and speaks several languages fluently with a strong background in the European and the North American market.

Tony has significant experience of over 20 years, with a record of proven leadership ability within tourism, travel and hospitality organisations in global brands. He has a reputation in the industry with various networks at positioning companies to the top of their fields.  A particular strength Tony has is partnering clients with key travel partners across Australia and Asia at the highest level. This experience comes from senior management sales and business development background for large wholesale and online travel companies including Expedia, Tourico Holidays and Orbitz.com.  

Mikael Hellstrom has over 17 years of travel industry experience with a focus on Sales, Product Contracting and Technology. He has experience in negotiating and optimizing connections with some of the largest OTAs and tour operators in the North American market but also successfully managing a North American Sales Team for a leading global wholesaler. Born and raised in Sweden, Mikael has called Orlando, FL home for the past 25 years and has since built a well-established network in North America and Europe.

Olivier has 20 years of Award-winning Asia-based commercial, operations, marketing, general management, eCommerce business growth optimisation in the Asia Pacific online/SaaS travel technology markets. From China to Australia, the UAE to Japan, he has worked as a CXX executive for multiple B2B and B2C digital travel blue-chip/start-ups. Olivier has now been consulting for over ten years, He also has been HEDNA Asia Pacific elected Chairman twice, and CIM Travel Group three times.

After many years travelling the globe creating the graphics for large scale corporate events, Michelle took a number of short sabbaticals to train as an art therapist. These days she like to balance her creative time between both the therapeutic and commercial aspects of art & design, particularly for travel brands. Originally from South Africa, Michelle has a particularly broad spectrum of clients from the giant Microsoft to local merchants near her home. Her specialism is working with clients to develop their unique brand and its subsequent journey though all aspects of the clients media from website, marketing and merchandise.

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 Jackie is a travel industry executive with 29 years’ experience in sales, marketing and account management for North, Central and South America. Significant insights into travel industry trends for both corporate and travel sectors as it relates to technology. Expert understanding of the market including product positioning, competitor strengths and weaknesses and assessing the proprietary needs of each client.

Christophe has a strong background in the African markets, building the Expedia presence in the continent over the last 14 years and  a team of today more than 70 people, opening new offices in Morocco, Egypt and Mauritius, and has contracted with his team 15.000 properties from the small lodges in Kenya, Riads in Marrakech or luxury properties all over the continent. Christophe has significant experience in the OTAs world, in sales, revenue management, e-commerce, contracting and great knowledge of the challenges international companies can face when dealing with African countries. He has developed strong relationships and worked closely with many DMOs, DMCs, payment solutions companies, connectivity providers, local and international chains

​With more than two decades of significant experience and expertise, Andy consists a seasoned commercial leader and product evangelist with proven track records of success, in the travel, hospitality, SaaS, Management Consulting and MarketPlaces fields. As a senior executive among various well known B2B / OTAs / Hotel Groups, as well as founder of some exciting and successful online ventures, he is always enthusiastic and passionate, for innovative and differentiated projects, which are based on concrete-highest of principals, elevating employees and entrepreneurs via transparency and ethical tactics, leaving a significant footprint in the economy and humanity. An MBA holder, fluent in English and Greek, based in Athens - Greece

With more than 20 years of experience in the airline and tourism industry, Qing Zhang knows the trends of the industry and methods required for aggregating diversified resources. He has vast experience in negotiating and optimizing connections with some of the largest OTAs and tour operators in the China market. In recent years, he focuses on the digital transformation and technology links within the tourism industry.

Nikitas brings 20 years of experience in small, medium and large corporations in diverse sectors and geographies, with 14 year experience being exclusively in the tourism industry. With fluency in several languages and an accomplished track record of boosting revenues and elevating corporate brand, he contributes to the achievement of challenging business objectives. Currently based in Sao Paulo, Brazil he takes care of business in the LATAM region

Dan has a very detailed knowledge of the many travel technologies across the world and how they came be used to distribute with maximum efficiency. Having worked with global leaders on all continents he has a genuine expertise on the vast myriad of distribution methods and technologies that populate travel distribution.  An engineer by academic training and vocation, Dan has always been attracted by the technical aspects of commerce. Some of the most successful companies in Europe have benefited from Dan’s technical and operational knowledge over the years.   Dan speaks English, Spanish and a handful of other European languages.

​Suresh has over 25 years experience within Travel, tourism and hospitality Industries in Middle East region with global brands. His experience comes from senior management sales and business development background for large online travel companies including GTA, Hotelbeds, Ezeego1 & Bedsonline. His Expertise lies in Business development, developing new markets, managing large accounts & building strategic partnership with expert understanding of the market needs of each client. Originally from India Suresh has earned his MBA from Australia  but has been residing in Dubai for over 25 years and speaks several languages with a strong understanding of GCC & Middle East Markets.

Joyce has over 18 years of corporate experience in the hospitality industry and has launched 16 destination products and brands.Throughout her career, she has investigated many facets of the hotel and resort industry for leading global hotel chains and classic independent properties. Joyce has extensive experience in corporate expansion and supporting sales and marketing operations in Latin America, North America, Europe, and the Caribbean.

Hasan is a commercial leader with over 20 years proven track record of working in dependently and in leading  teams, with the ability to influence key stakeholders, cut through soils and collaborate to uncover and deliver opportunities. His main specialism is hotels and products contracting experience, chain & Individual (Static and Dynamic module). He is also anAPI Specialist in & out, data analytic, with proven track record of business revenue growth and converting TPS business into local inventory as well as increase look to book ratio.